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Zerran Initiate Clarifying Shampoo

A pre-chemical service clarifying shampoo that removes styling residues and contaminants that get in the way of your color or perm services. Removes silicones.
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About the brand

Shipping & Return Policy

Initiate Shampoo is formulated to thoroughly clean and prepare, or clarify, hair for a perm or color chemical service. This alkaline (pH above 7) shampoo raises pH and opens the hair cuticle while cleansing hair by dissolving residual chemicals, such as hair spray polymers and silicones that might interfere with the chemical service.

Prepares hair for perm or color treatment
Removes chlorine green, hair spray, silicones, medication, and other chemical residues
Enhances the performance of Negate Clarifying Treatment
Ideal chelating shampoo for all hair types
Contains natural extracts to help condition and soothe the hair and scalp

NOTE: Perms and color services are alkaline. Acidic shampoos CLOSE the hair cuticle, leaving acidic residue on the hair that inhibits perm or color services. Thus, using an acidic shampoo (in the acidic range with a pH below 7) before a chemical service would lower pH, causing either inconsistent or negative application of color. Initiate Shampoo will ensure consistency and success of your color or chemical service if applied beforehand.
  1. Before Perm or Color – Apply an ample amount of Initiate on to wet hair. Work into a lather and rinse well before applying the perm or color. Initiate does not require any setting time, just wash and rinse.
  2. Enhanced Chelating – For extra chelating, apply Negate as indicated on the bottle, then shampoo out with Initiate.

Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, please refer to the product packaging.

Zerran International Corporation has manufactured and distributed Zerran Hair Care products to the global salon industry since 1986. Cultivating centuries-old botanical tradition enhanced by intensive modern science, Zerran produces highly effective and unique 100% vegan shampoos, conditioners, styling enhancers and professional services.


Return Policy

Pro Beauty wants you to be happy with every purchase that you make.  That is why we offer a no questions asked, 30 day return policy.  We want you to feel comfortable trying a new skincare regimen, finding the right shade of foundation or figuring out which shampoo will work best for you.  

New, unopened items that are in sellable condition can be returned within 30 days of receipt for a full refund.  If the item has been used, opened or damaged,  it may be returned within 30 days of receipt for a store credit (for in store purchases) or a refund less a restocking fee (for online purchases).

To expedite the processing of a return, please bring the item in store.  If returning the item in store is not possible, please contact customer support via email at  We will provide you with a free return shipping label for your item(s). 

Please note the following for all returns:

  • All returns must include all of the original components.
  • Customers must provide proof of purchase in order to be eligible for a return.
  • Perfumes are only eligible for returns if damaged during shipping.
  • Hazardous materials must be shipped USPS using ground service. 
  • Gift cards are not eligible for returns.
  • Please carefully pack returns.  Items damaged in transit are the customer's responsibility.
  • Pro Beauty reserves the right to refuse or deny any return requests or refunds at any time based on policy or program abuse.
Upon receipt of the item, please allow up to 1 week for a return to be processed, at which time a refund or gift card will be made.  


Free domestic ground shipping on all orders.  Orders placed Monday - Friday before 12PM PT will be shipped on the same business day  Orders place after 12PT or on weekends and holidays, will ship the next business day.

Expedited and international shipping is not currently available.

Restricted Hazardous Materials

Certain items considered to be hazardous materials including aerosols and alcohol-based products (i.e. pressurized cans, hair spray, mousses, nail polish, perfume, etc...) are required by the U.S. Department of Transportation to be shipped by ground only.  

All orders containing hazardous materials can only be shipped via ground to addresses within the continental U.S. and cannot be shipped to Alaska, Hawaii, U.S. territories, PO Boxes or APO/FPO addresses.



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